A logo is the perceptive mark that conveys the identity of a company’s ownership .It is the Mission Vision statement of the company and its product. It sends symbols of recognition to the viewer by way of a mnemonic technique.It is vital for a company because it communicates with the viewer, the company’s character and definition.
They are a stimulus which are more effective and response evoking than a page long leaflet carrying information of the company.It is the graphical shorthand which fits the bill anywhere and everywhere-at the entrance of the office, its uniform,its product,signboard,website,letterheads,advertisements balloons –large or small. Logos convey the message of the company in the shortest form in a simple and eye catching way. Thus it becomes vital for the company to design its logo in the best competitive way. Visual memory is indelible and long lasting just like the values and customs of a company.
A man is known by the company he keeps and a company is known by the visual release its seeks!
Companies and people changed their logo with the changing times... view