this * right here the shizzle/ Smoking on the hottest drizzle/ Wanna taste
it just a little (Crime Mobb).” This is and excerpt form the
Hip Hop song “Rock Yo Hips” by Crime Mobb. Drugs have been
advertised through music for decades and by the looks of it, many more
are to come. Lyrics, such as the previously stated, are examples that
demonstrate how artists make it seem okay to take drugs. In the quote,
“drizzle” is another name for the drug substance marijuana.
The rapper says the drug is the “shizzle” (good), calls the
substance the “hottest drizzle” (nicest type of dro also known
as marijuana), and exclaims the reader would like to taste test it(“
wanna taste it just a little”). This is the type of music that
society listens to everyday. Whether in Rock and Roll, Hip Hop or Pop;
drugs are advertised as something normal and cool. Dr. Poes' insight (Click
Here to Listen) In the song “Hollywood” by rap artist
Jay-Z and female soloist Beyonce Knowles they compare Hollywood to drug
Heroine. “And everybody warning you about it (Try to told you)/
And once you taste you can't live without it (It's addictive)/
Not cause you choose to not live without it (Sure you want this baby)
/It's now a part of you (It's a part of you).” It is obvious how the drug is similar to Hollywood business, but it doesn’t say the business or the drug is bad for you. “It's like living on heroine/ You so high (Jay-Z, Kingdom Come).” Music drug advertising is not only displayed through urban music such as Rap and R&B, but through Rock and Roll artist like (Tommy Lee and Kurt Cobain), Reggae (by artist such as Bob Marley, Beenie Man, and Sean Paul), and other sounds from around the world.
When an image of children’s favorite music artist of movie star is seen taking drugs, questions run through their heads. They wonder if the person who they look up to is consuming such substances, is it right for them too? Advertisement of drugs through images, especially if the image includes a figure of power, could be very influential on the decisions that a fan is liable to make. When viewed by the public’s eye, these images seem like it is the right thing to do. Pictures of people having fun or relaxing while they are “high” sends off just the message it is trying to portray, it is okay. With these pictures, society locks it in their head that smoking marijuana isn’t wrong or snorting crack isn’t a problem. These images are subliminal. It enters people minds to change their choices and alter their opinions. It looks right. They think because they do it in the picture, then there is nothing wrong with them injecting a needle into their arm.
Similar to music, especially in urban novels, various authors choose to write about the street pharmaceutical business. In most cases, it’s about how a certain character who’s a drug dealer, in a relationship with a drug dealer, or being dealt the drug. Usually the people who are dealing the drugs are depicted as living very well (Blossom, Queen Pen). They make a lot of money from selling drugs and are able to live a lavish life, but in reality this is false idealism. Many drug dealers either face death or incarceration but the novels give off a different vibe. As for being a spouse of the drug dealer, it is portrayed as the next best thing to Hollywood. It is depicted to be a fast life with a lot of money, and flawless jewels. This again is not the case when it comes to reality. Lastly, for the person who is addicted to the drug, the fate is never good. In actuality, they usually end up in a bad condition or dead. This seems to be the only case that seem to matches the “real world (B-More Careful, Shannon Holmes). When writing to show how life is in a certain place, it should act illustrate what really happens in reality.
When it comes to commercials for pharmaceutical drugs, they are taken to the next level everyday.. Now that the numbers of drugs advertised on television commercials has increased, pharmaceutical industries compete to catch the audience’s attention first. Dr. Poes' insight (Click Here to Listen) Sing-a-long, jingles, and bright colors have all become ingredients for the perfect drug commercials. These commercials gather a wide range of audience, from toddlers to adults. Almost everyone knows the song playing in the background of the Celebrex commercial; And who can forget the “It a Beautiful Morning” song from the Vioxx commercial. The smallest things such as the “perfect song” pull more and more viewers while increasing their potential earnings at the same time. As children sit and watches TV, some of them anticipate the next time they’re going to see the “show with the sad bouncing ball that eats the piece of candy and is happy again” (http://www.newstarget.com/010315.html). This type of plot would seem as if it is the new outline of a new children’s movie when actually it’s the commercial for anti-depressant pills. Commercials such as the Zoloft commercial (Click Here to Watch) bring in an annual compounded rate of approximately 30% because of how fast it is able to generate an audience.
When these commercials are viewed by society, they start to believe it is okay to consume the drugs being displayed in the commercials. It is just another way to increase their annual income. Besides the animation and catchy tones, medication commercials also include bright colors in their concoction of the perfect commercial. This is the most eye appealing part of the commercial. When there is a various amount of colors flashing on and off the television screen, the viewer then becomes accustomed to the colors. At times, they may even use warm colors to make it seem like they are apart of you, your household, and your life. Drug commercials are a type of subliminal messaging. The colors draw in their intended audience, the “jingle” keeps the audience interested and the animation draws the attention of children. Regardless of which drug is being advertised, all of them send the same message, “You Need Me!”