Introduction

The 2008 Presidential election campaign will likely go down in history as a pivotal one. Never before was there an African-American man nor a woman amongst the presidential candidates. And never before have candidates spent so much money on their campaigns.

From bilingual debates to Internet blogs to YouTube videos, it is clear that the 2008 presidential campaign is unlike any other one we have seen throughout history. Using these new tools provides both opportunities and challenges to today’s candidates. They have been using traditional media (radio, TV, direct mail, telemarketing, etc.) along with these new vehicles. Only time will tell which candidate has balanced these means most effectively.

By using foreign language media and Internet sites, the candidates are reaching young voters and the non-English speaking populace. The candidates are tapping previously underrepresented voters, which adds a new dimension to this year’s election.

How will “mainstream America” be affected by the millions and millions of dollars being spent on this 2008 campaign? Will the previously inactive voters swing the vote? America will find out in November.

We hope you learn much about the campaign process and become as fascinated with this race as we have become.

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