Newspapers

The newspapers can be considered a very cheap and efficient media of advertising, mainly due to the newspapers?wide distribution. Most countries have a national newspaper that reaches to almost everybody, and publishing an advertisement on one would be a very effective manner to get your message across.

Newspapers first began in the 17th century, with the first newspaper advertisement having occurred in England during 1620 and that advertisement being one for the return of a stolen horse. After that, advertising did not develop much until mid 19th century, when people started advertising “miracle medicines?for the plagues that were troubling people at that point of time throughout Europe. From this example, we can see that newspaper advertising is usually used by advertisers who require a media that has high distribution and a wide reach, instead of a media that can specifically target possible consumers.

Secondly, newspaper advertising is effective as consumers in society today are mostly concerned with current affairs and most households subscribe to newspapers daily. Due to the fact that many people read the news, the advertisements placed in newspapers are likely to be noticed as well.

Soon after, newspapers started including the classified ads section. The publishers soon realised that the best way of earning profits is through selling advertising space and only if they have high distribution, it is possible to attract many advertisers. The newspapers?number of pages has also been increasing due to the same reason.

Newspapers are a very effective form of advertising. The reason behind this is that unlike magazines, newspapers have an extremely wide reach but despite this, it is capable of reaching out to specific groups of people. Within the classified section are different categories which have different prices entailed for the advertising space available, thus it is possible to place targeted advertisements in a newspaper even with such a wide reach.

As with most things, the development of newspapers is closely tied with the desire for profit normally brought about by sales, and the direct result of that is the refinement and constant improvement of newspaper advertising.