What makes an effective advertisement?

After intensive and rigorous research we have done to look into the different elements of an advertisement, how these elements are stretched to their greatest potential of creating an effective advertisement and the different media that is the most appropriate for different advertisements, we have come to the realisation that there is no absolute or universal method of creating the most effective advertisement. An effective advertisement would generally refer to an advertisement that is able to interest, intrigue and inspire a viewer, persuade the consumer that a certain product is worth buying and in turn generate more sales for the manufacturer successfully.

Thus, an effective advertisement is not one that is specified to the various elements of an advertisement, but rather, is able to function because of the appropriate elements manipulated in the advertiser's favour and how all the elements are able to combine and conjure an effective advertisement. In other words, a perfect picture would be nothing without a witty tagline, the best portrayed images would be nothing without matching background music and the most eye-catching colours used in an advertisement would mean nothing without appropriate movement that is employed to reiterate the point. Many things come into play when creating an advertisement and many of these elements can contribute to the creativity by which advertisers can place in the advertisement.

Therefore, it is important for advertisers to note how to break an advertisement down into its elements, what elements to choose for the particular product to focus on and how to build the advertisement up again to create the most effective one that can cater to its target group and serve its purpose making use of the elements and methods available. There is no one hard and fast way for advertising and this is exactly what makes it so interesting and complex at the same time.