Altruistic chain e-mails seek benefits of others rather than more money or better luck.
Example:
Friends are everything,
Reminding you what to do,
In between friends, there are love and care,
Even when you are sick or sad,
No friends shall leave you all alone,
Difficulties we face together,
Striving in all circumstances,
Send this to all your friends to thank them.
Although these chain e-mails should be nice for the recipient to read, 64% of our interviewees said that they are annoyed or even angry or disgusted when they receive these chain e-mails, and 32% delete them without bothering to read them. Another 34% delete them after reading them.
However, on the positive side, 28% are happy or amused to receive these, and 8% will forward these e-mails to others after reading them. |