Target Audience
The target audience for our Website is children between the ages of 7 and 14 and their teachers; however, we have developed the Website to cater to a range of ages, including adults. The following paragraphs explain our logic behind the Website creation.

How did we develop the Website?
While developing the Website we considered the interests of the various age groups and adapted different portions of our Website to target different age groups. We attempted to present the content in a way that will best relate to the favored learning style of each age group.

Audience: Children 9 and under
For example, it is widely known that young children, 9 and under, are fascinated by colors, graphics, jokes, movies, videos, and illustrations that are easy for them to relate to and learn from. We developed the Animalia Language Corner, The Lighter Side of Wildlife, A Journey in the Wilderness menus to cater to that age group. The sub-menu Animated Journeys is an endeavor to highlight the effects of endangerment and extinction to kids 9 and under. It consists of simple drawings with slight animation to retain and stimulate their interest, along with a few important educational facts. In addtion, each menu has been color-coded and has an unique layout appropriate for the content presented.

Audience: Children 11 and older
Children between the ages of 11 and 14 tend to be more opinionated and love to express their feelings, debate, and disagree. To cater to that age group we developed the Have Your Say menu, through which children from around the world were given a forum to express their opinion on various issues related to Endangered Animals.

Attention Teachers!
We developed a menu called Hey, Teacher! with the goal of providing some original and interesting educational activities on the topic of endangered animals for children in K through 8th grade.

Uniqueness
The layout of our website is designed to emulate a colorful online magazine, and is unlike any other Website on the topic today. This design was purposefully chosen to, first of all, attract the intended audience to the site and then to keep them interested in the content as they peruse the pages. We have used methods other than just plain text for conveying information like pictures, movies, video clips, drawings, comic strips, cartoons, games etc. We believe that this creative and visual way of presenting content will appeal to a wide global audience, by making it easier for our non-English speaking audience to understand and stay interested in the content.

Note: Images used in this page are free images retrieved from Microsoft Clipart Gallery.