Introduction

Everyday, we come across various kinds of advertisements from different medias for example TV, radio, newspaper, magazines, web page, etc. Advertisements are very powerful nowadays, because they can affect our decisions on to or not to use and buy which product. To avoid being misled, we need to check carefully whether the content of the product is misleading or not.

We have found out that The Consumer Council always receive complains of being misled by advertisements. It had received a total of 25,436 complaints in 2006, and the complaints had risen 2 percent over the same period comparing to the year 2005. As the number of complaints on misleading advertisements is increasing significantly, therefore we chose the topic- ˇ§Advertisements ˇV Creative or Misleadingˇ¨.

We aim to:

  1. Let people understand and know the effects of misleading advertisements.

  2. Talk about how and why people make misleading advertisement.
  3. How misleading could the advertisements be.
  4. Point out that advertisements can be creative but still misleading.

In our project will be based on the misleading part and that we would point out to you that advertisements are often misleading but not of the fact creative. There would be a few more advertisements relating to other type of advertisements.

And now, we present our project ˇ§Advertisements ˇV creative or misleading"

Please enjoy!