28% of the Internet’s denizens from around the globe have either already shopped online or intend to do so within the next 6 months. The success of online shopping and auction sites such as Amazon and Ebay have expedited the expansion of E-commerce. A study by comScore Media Matrix has revealed that in 2005’s holiday season alone total e-commerce revenue had reached $18.6 billion.

The establishment of several user-friendly and efficient E-shopping sites has allowed for Internet users to easily hunt for bargains or search for rare products, and these sites have also provided a platform for mini-entrepreneurs to market their products to a potential global audience. Some may find themselves constantly engaged in online scouring of good deals, driven by the motivation of savings or perhaps even a profit when selling off certain rare items. They usually will engage in excessive refreshing/reloading of their product’s page just to wait for a new bid or offer.