Gaming companies

Online game companies have also made efforts address the Internet addiction problem. For example, World of Warcraft can actually tell users how long they have been playing so that the users will not get too engrossed and lose track of time, hence preventing them from getting too addicted to the games.

Some games also have technical blocks hindering excessive game play. Under the new system, your online character becomes less and less effective. After three hours, the number of in-game "experience points" for, say, killing an opponent is reduced by half. After five hours you do not get any at all. It is called the fatigue system. It works on the principle that the users need experience points to grow levels and become stronger. Thus, after five hours, even if they continue playing, it would be meaningless as they get nothing in retun when they slay the monsters. Kou Xiao Wei, from the Chinese Internet Agency, said: "This system strikes a good balance between the interests of the games developers on the one hand, and the need to foster a healthy game-playing environment on the other.

Nigel Payne, chief executive officer of the internet gambling specialists Sportingbet Plc, said the company operated a database structure which enables it to monitor the behavior of each online gambler. Thus, any signs of abnormal behavior, excess spending can be spotted immediately and the gambler may be blocked from entering the online casino. In addition, measures were in place to restrict the amount of money a customer can deposit and win. Mr Payne said, "Properly regulated and controlled internet gambling is far better for the punter's health than other forms of gambling."