Innocent inquiries can become obsessions in this Information Superhighway. For example you are athlete and you type “running techniques” into the search engine. Soon enough, millions of results display on your monitor and before you know it, hours have passed and you have visited uncountable number of websites about running techniques as you get caught in a unending loop of links in the various websites.

Richard Davis, professor of industrial/organizational psychology at the University of Western Ontario and director of Victoria Point Consulting, calls this fascination with the Internet "Information Masturbation."

"With so much information at our fingertips, it is no astonishing phenomenon that some users can't seem to get enough," he said.

“For hours on end, people sit at their computers and breathe in the entire universe of knowledge,” he said.

Indeed, the Internet is an efficient and convenient way of obtaining information (both old and latest). It would be no surprise to see libraries turning into cybercafés in the near future as less and less people borrow books. People would rather type words into search engines than to look through thick volumes of encyclopedias as the latest and most relevant information would be within their grasp when they use search engines but scanning through encyclopedias would be tedious and data may also be outdated. Hence, people who have a hunger for knowledge would frequently go online and soon get addicted to the Internet which is replete with information.