AWARENESS CAMPAIGN FOR OUR SENIOR CITIZENS

Why are Older People at Risk?

The Statistics We Need to change :

The People 50-Plus Campaign Strategy:

---A Fire Safety Campaign for people 50-Plus encourages people ages 50 and older - including the high risk 65-plus group - to practice fire- safe behaviours to reduce fire deaths and injuries. The strategy is to inform and motivate adults as they enter their 50's so that stronger fire-safety and prevention practices are integrated into their lives prior to entering the higher fire-risk decades. In addition , many Baby Boomers are currently caring for family members ages 65- plus and can encourage fire safe habits.

Messages That Will Make A Difference :

As part of the fire service, you know firsthand that older people most often suffer fire, death and injury because of careless smoking, cooking or heating.These are the messages that we must drive home, beginning with people ages 50-plus:

                                                    

  FIRE-FIGHTING  HOME FIRE