How it is done
In the spectrum of measures against copyright? infringement, educational campaigns could well be the softest approach. It is an extremely widespread method employed against copyright infringement. Educational campaigns involve the use of advertisements, websites, road shows, programmes and/or pledge cards to educate the public regarding the detriments of DCI.Back to top
Who does it
Organizations and corporations who create copyrighted work usually spearhead educational campaigns. Three main groups of leaders in educational campaigns are
- Musician groups (e.g., AFM and the RIAA);
- Copyright enforcement organizations (e.g., IPD of Hong Kong, IPOS); and
- Software corporations (e.g., Microsoft).
Content of such Educational Campaigns
Most campaigns focus on the damage being done to the relevant industry by copyright infringement, citing statistics describing the extent of the problem. Some emphasize on the fact that it is not only rich corporations that suffer because of copyright infringement. Instead, these campaigns aim to make users feel for the person on the street that depend on the relevant industries for a living.
Other arguments against piracy, for example, that piracy? exposes one to viruses, or that piracy helps fund organized crime, are also brought up.Back to top
Generally, campaigns are met with little success. The public’s mindset has not changed since education campaigns against DCI became widespread. Although the public’s awareness of the detriments of DCI has increased, two university researchers in the United Kingdom found in 2005 that “people [they surveyed] are more accepting of [copyright infringement], even if they didn’t engage it in themselves”.