Does what you see influence what you taste?
Find out here.
Get four different flavored sodas (fruity ones such as lemon, grape, cherry, etc.).
These sodas should also be different colours.
Also get one unflavored, clear soda (such as, club soda or seltzer water).
Add a few drops of food colouring to the unflavored, clear soda (orange works well).
This will make it LOOK like orange soda, but of course, it will NOT have any taste.
Pour the five drinks into different cups for taste testers. Ask people to tell you what each drink tastes like.
How many people said your unflavored drink was "Orange"?
Food companies add color to food to influence what it tastes like.
People like to see foods in colours that they expect.