Whereas ICT is most effective when it is standardized and uniform, content is most valuable when it is varied and unique. Whereas ICT infrastructure strives to be culture-neutral, content is most powerful when it intermingles with local cultures. The creation of quality content that speaks to the many cultures around the world is just as important as the deployment of ICT infrastructure. Either is of no use without the other. (Bruck and Kaufer 27) Topics that students in the United States may find relevant, for example, are entirely different than what a rural student in a primarily agricultural developing country may be looking for online. As entities in themselves, ICTs are not the cure-all and end-all to the current problems of the world; without useful, meaningful applications and quality content that people are looking for, ICTs are of very little use.