Make a Difference

Take action

Do your part to solve the coffee crisis by making your concerns known to the Big Four. Write letters asking them to follow the ICO’s recommendations to take action and put a stop to the crisis.

You can make a difference. The Big Four need to hear from you. It is not enough for these giant companies to recognize the dire situation facing the poor farmers. They must also make a commitment to purchase Fair Trade Certified coffee. We should urge these companies to use their purchasing power to make a substantial conversion of their coffee to Fair Trade. Did you know that if Procter & Gamble converted a mere 5% of their coffee to Fair Trade, that would increase the amount of Fair Trade Certified sold just in the USA alone to over several millions of dollars. This would be a welcome change to the farmers and it would improve their living conditions. If many people write to the Big Four displaying their knowledge and concern, they may come around and end the misery caused by the crisis.

Kraft Foods Inc.,
Pat Riso, Director, Communications
Three Lakes Drive,
Northfield, IL 60093

Sara Lee Corporation
Frank L. Meysman, Executive Vice President
Three First National Plaza
Chicago, IL
60602-4260

Procter & Gamble
Tonia Hyatt, Snacks and Beverages External Relations
Cincinnati, OH
45202

Nestlé SA
Peter Brabeck-Letmathe, CEO
Avenue Nestlé
1800 Vevey
Switzerland

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