Maybelline New York
Maybelline is one of the best selling makeup associations in the world. They sell everything you can imagine: mascara, eyeliner, lip gloss, lip stick, blush, lip liner and other products. Maybelline was started in 1915 by T.L. Williams, and in 1917 Maybelline introduced cake mascara, to darken the eye lashes, which was the first mascara ever invented. Maybelline is named after T.L.'s sister Mabel. It has expanded its marketing a lot over the next 90 years.
Today, Maybelline NEW YORK is the #1 cosmetic selling company globally, and is sold in over 90 countries. The brand and its product are sold in every mass marketing retailer store, all drug stores, grocery stores, and discount stores. That is a major accomplishment.
Estee Lauder is one of the leading manufacturers for skin care, beauty, health, and fragrance in the world. It is sold and advertised in over 130 countries. This company was founded in 1946 in New York City. In America, the region represented 55% of net sales, and 49% of operating income before special charges.
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