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Transnational Corporations
In doing so these linkages were superimposed on pre-existing structures, and were critical in the re-shaping of their future forms. The importance of the global economy has now overtaken most nation systems. It has become critical to the options available to national economic policy, rather than the reverse. This change in direction has forced the World Bank to redefine 'development' as 'participation in the world market', rather than the previous achievement in terms of standards of living and gains toward the developed world model . The costs of production can be dislocated from the consumer retail price through this form of production. Although this maximises profit to the shareholder, fewer consumers will be able to purchase the goods available, because there are fewer individuals in the developed world enjoying the benefits of this global economy. Although wages have risen dramatically for some, there are many more individuals and families who have witnessed substantial declines in wages, with increased demands for productivity. Many more are now unemployed or under-employed, due to industrial and service restructuring.
This loss of personal involvement in the industries within the corporation, and the lack of understanding of local impacts of decisions have accelerated a loss of civic responsibility in international business enterprises. Although these businesses market themselves as consumer-oriented, they have no commitment to the community or its value systems. There are marked examples of consumer exploitation by some of the largest TNC's. These included Nestles marketing of baby formula by giving supplies to new Indian mothers without adequate explanation. As the new mother substituted the formula, which lacked antibodies and also required sterilising equipment to prepare safely, their own ability to produce ideal breast milk declined, meaning that they were then reliant on expensive formula, a catastrophe among the world's poorest families. Many of these third world consumers are illiterate. Knowledge of English is extremely limited too. In these environments the details in the print are less important than the images that accompany them. Condensed milk has also been sold to mothers for infant consumption, against all modern medical warnings, by putting pictures of babies on the container. The principle that 'let the buyer beware' is difficult to justify, when language and education are operating against the consumer. The moral imperative to operate within ethical bounds lies with the informed TNC, and their Board.
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